Independent Artist Release Resource
The Independent Artist Release Guide is your full 113 page blueprint for releasing music in 2025, built specifically for Aotearoa artists, but packed with universal tactics that work anywhere.
This isn’t another generic checklist. It’s everything I’ve seen work firsthand and everything I’ve watched artists miss by winging it. If you’ve ever uploaded a song and just hoped something would happen, this guide will help you understand why that strategy hasn't worked in the past and guide you to do all of the right things to improve your chances of success. It’s the real plan artists are using right now to build actual audiences and real careers in music.
Inside, you’ll get:
A step-by-step game plan from 8 weeks out to post-release
Tools, tactics, and timelines that actually work in 2025
TikTok & IG content strategy (with hooks that cut through)
Smart pre-save, link-in-bio & fan funnel setups
How to pitch to playlists and get paid properly (APRA, ISRC, OneMusic)
NZ-specific radio contacts, venues, and promo ideas
Burnout prevention tips that keep you in the game
Whether it’s your first single or your fifth album, this guide will help you do it right.
Reviews
This is a fantastic resource for anybody who is looking to get their music out there and provides several examples and opportunities to do so - covering the essentials all the way to some more advanced ways and strategies to get your music listened by more people. This reflects the changing shape of streaming and power of social media.
Highly recommend this as somebody who has released music over the past 5 years.
WOWWW what a phenomenal thing to have access to!!! Literally everything you need to know as an independent artist in NZ. For anybody who is new to releasing music and needs some guidance, or seasoned pros who just need a refresher, get amongst it!! Excited to use this in my next release
It's such a great resource thank you!
I am also a studio owner in Northland and have often thought of creating something like this myself.
Nearly all of my clients are self managed indie artists, and a resource like this is invaluable.
I have suggested to a few already that they should purchase, and will continue to do so.
Thanks!
Dan
This resource couldn't have come at a better time. I'm in the middle of a release campaign at the moment and I've used this booklet like a religion. I've loved that it has built my confidence and reassured me that I am putting my effort in the right directions. Super helpful for anyone trying to figure out how to release their music to the world!
This is an incredible resource that I encourage anyone navigating the overwhelming world of being an artist
to read. This book covers everything from the beginning stages of releasing music, EPK’s, funding and so much more. This will be something I refer back to with each release. Thank you so much Toby!